September Sale at the Zoo (Campaign)
In collaboration with:
Marieke Schellart (FHV/BBDO)
Client: Artis Zoo Amsterdam
Date: September 2001
Award: ADCN Silver Lamp 2002 - Graphic design

Artis is an expensive Zoo to get into. If I remember well, a ticket costs 14,-. Which I find rather expensive to see a bunch of limping hyena's, cross eyed bats and queer monkeys. Then again, it is the perfect place to spot a Dutch celeb, hanging out with their kids on a regular day off. Never mind those bats when Ruud Gullit casually passes by, eating an ice-cream with the misses. Anyway, one day, when Artis was having a 30% discount on the entrance tickets. It was Sander and his notorious co-worker Marieke Schellart who did the campaign, which included a tv commercial. Dressed up as an elephant, a penguin and a lion, S. one day went shopping in a well-known Dutch shoppingmall. They filmed the entire scene with a crappy camera, did some quick graphics (The logo is an re-done Animal typeface) and won a damn price for it too! Long live Artis!!! (BdB)